Case Study: ShopWave Migrated 2,000 Firebase Links in One Afternoon

Written by Marcus Reid · Developer Advocate

Marcus leads SDK integration guides and deep linking documentation at HighGrow. He previously built mobile attribution pipelines for consumer apps and has migrated 50+ Firebase Dynamic Links projects to production smart-link stacks.

Published 2026-07-21

ShopWave, a Shopify-native fashion brand, relied on Firebase Dynamic Links for product drop emails and packaging QR codes. When Google announced FDL deprecation, they migrated to HighGrow in a single afternoon.

Starting point

• ~2,000 active FDL URLs across email, Instagram bio, and retail inserts • 140 dynamic QR codes on summer collection packaging • No centralized view of which links drove app installs vs web checkout

Migration (4 hours)

1. CSV export of FDL URLs from marketing spreadsheet 2. Bulk import via HighGrow Migration dashboard 3. SDK swap in iOS and Android apps (Flutter) 4. CNAME update for `go.shopwave.app` branded domain

Results after 30 days (July 2026)

• **0 broken QR codes** — dynamic destinations updated without reprinting • **18% more attributed installs** from packaging vs pre-migration analytics baseline • **Single dashboard** for link clicks, ASO keyword ranks, and Shopify revenue bridge

Key lesson

Migrate high-volume print QR codes first. Email links are easy to change; packaging is not.

Read more customer stories on our Customers page or start your own migration free.

Sources & references

Firebase Dynamic Links documentationGoogle Firebase

We cite primary documentation and industry references so you can verify claims independently. Product features described reflect HighGrow as of the last updated date above.